The Big Brand Theory
(Sprache: Englisch)
The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such...
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Produktinformationen zu „The Big Brand Theory “
The Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, The Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
Klappentext zu „The Big Brand Theory “
BIG BRAND THEORY is a spectacular 'best of' compilation featuring the highest-profile branding campaigns. Case studies illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns. Richly illustrated, BIG BRAND THEORY is an indispensable guide through a variety of industries to reveal what really works in the world of branding.
Bibliographische Angaben
- 2011, 256 Seiten, 1000 Abbildungen, Maße: 21,1 x 28 cm, Gebunden, Englisch
- Verlag: Gingko Press
- ISBN-10: 1584234458
- ISBN-13: 9781584234456
- Erscheinungsdatum: 30.11.2011
Sprache:
Englisch
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