This is Social Commerce Turning Social Media Into Sales, Guy Clapperton, Fachbücher Wirtschaft

This is Social Commerce Turning Social Media Into Sales

Turning Social Media into Sales

Guy Clapperton

2012, 192 Seiten, Maße: 17,2 x 21,1 cm, Kartoniert (TB), Englisch

Wiley & Sons ISBN-10: 0857082418
ISBN-13: 9780857082411

Produkt-Beschreibung zu: This is Social Commerce Turning Social Media Into Sales

The first book to market on the hottest topic on the web Social commerce is the new buzz word and this book will be the first to cut through the hype and tell you exactly what it all means... and how to do it. Social media has moved on, it's not enough to just be engaging your customers in fun chit-chat, now you can sell to them directly through their favourite social media platform. ASOS, the fashion website, have just set up a commerce site on Facebook and people are scrambling to follow in their footsteps. No longer do you have the nightmare of dragging people from their social networking site to your homepage - you can get them buying right where they are! In this follow up to This Is Social Media Guy Clapperton uses the same easy-to-follow visuals and instructions to break the process down and show you exactly how to set up your own social commerce operation and how to make it a success. Includes: * Step-by-step guide to setting up your own commerce site within social media platforms such as Facebook * Building a loyal community who will keep coming back and buying from you * How to offer superb customer service to your social media consumers * Developing new product especially for this new environment * Measuring your ROI

nach oben

Nutzen Sie unsere kundenfreundlichen Filial-Öffnungszeiten! Diesen Artikel liefern
wir Ihnen auch versandkostenfrei zur Abholung in Ihre Weltbild-Filiale. Filialfinder

Klappentext zu: This is Social Commerce Turning Social Media Into Sales

Everyone in business is switched on the using social media, but how can you turn this into sales? This is Social Commerce sows you how.
Social commerce is all about enabling sales transactions through social media. That might take the form of a commerce page on Facebook where people can buy your product without leaving the comfort of their favourite social network, or tapping into collective buying power through Groupon. The social commerce possibilities are endless.
But it's not just about selling, you need to engage your customers too. It's only when you add value to customers' shopping experience and develop your brand and products from their feedback, that you'll start to shift the needle on your bottom line.
Make sure you're selling where the social media generation want to buy.
Exploring and trying out all the social commerce options can be expensive and exhausting, but it doesn't have to be. There are many cost effective ways to dive in and get it off the ground quickly. This is Social Commerce shows you exactly what you need to be doing and where.
With simple, practical steps and real life stories from businesses of all sizes, you'll soon be up to speed on the possibilities of social commerce and have access to a range of tactics that will help you transform your social media activity into sales.

nach oben

Rezension zu: This is Social Commerce Turning Social Media Into Sales

'With real-life examples from businesses like Dell and Autoglass, Clapperton shows how you can grab the attention of a digitally fixated generation.' (The CA, March 2012)

nach oben

Autoren-Porträt von Guy Clapperton:

Guy Clapperton is a journalist, broadcaster and speaker on business issues and all things digital in the press. He has spoken on social media all over the world since the release of his last book, This is Social Media.

Wollen Sie über Neuerscheinungen des Autors per E-Mail informiert werden?
Melden Sie sich beim Autorenalarm an.

nach oben

Empfehlen Sie diesen Artikel weiter:

"This is Social Commerce Turning Social Media Into Sales" weiterempfehlen

Das meinen unsere Kunden zu: This is Social Commerce Turning Social Media Into Sales

0 Kundenkommentare (noch nicht bewertet)

ausgezeichnet:

(0)

sehr gut:

(0)

gut:

(0)

weniger gut:

(0)

schlecht:

(0)

Schreiben Sie den ersten Kommentar zu "This is Social Commerce Turning Social Media Into Sales" und nutzen Sie die Gewinnchance zum "Kommentar des Monats".