A Study of the Effectiveness of Marathon Sponsorship
as an Enabler of Brand Extension
(Sprache: Englisch)
A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand...
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Klappentext zu „A Study of the Effectiveness of Marathon Sponsorship “
A total of R4.8 billion was spent on sports sponsorship in South Africa in 2008, while a remarkable increase in sports sponsorship indicates that research, which deals with studying effectiveness of sports sponsorship, is essential. Moreover, brand extension was considered as a means to assist brand revitalisation and revival; however, in order to render brand extension implementation successful proved another important aspect of this research. Therefore, this research answers the question: can marathon sponsorships help sponsors to achieve effective and successful brand extensions?
Autoren-Porträt von Yuan Zhou
Zhou, YuanYuan Zhou - degree Master of Technology Marketing in the Faculty of Business at the Cape Peninsula University of Technology, Cape Town.
Bibliographische Angaben
- Autor: Yuan Zhou
- 2018, 104 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3659779717
- ISBN-13: 9783659779718
Sprache:
Englisch
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