Activating the Tools of Social Media for Innovative

Introduction.- Field Research Methods.- Findings.- Tools for Use of Social Media for Collaborative Innovation.- Contributions.- References.

Ann Majchrzak is Professor of Information and Operations Management at the Marshall School of Business at the University of Southern California. Ann studies how information systems can support worker agility and ingenuity in collaborative settings. She has investigated information systems support for distributed teams, knowledge-sharing and creation, and corporate wiki use. Elizabeth Fife is Associate Director of Industry Studies at the Institute for Communications Technology Management at the Marshall School of Business at the University of Southern California. Dr. Fife studies user behaviour and adoption of IT and mobile technologies and devices, development and ICTs, and telecommunications industry trends. Qingfei Min is Associate Professor and Assistant Dean in the Faculty of Management and Economics at Dalian University of Technology in China. Qingfei studies IT/IS implementation and adoption in organizations, e-commerce/m-commerce adoption and strategies, global virtual team management, and IT/IS outsourcing. Francis Pereira is currently Adjunct Professor in the Information & Operations Department, Marshall School of Business, University of Southern California. His research has focused on key business issues in the information-communication industry, particularly telehealth, business models in the new multimedia environment and the effects of emerging technologies on these business models.