Advertising Tactics and Consumer's Behavior
Marketing students evaluating the vulnerabilities of the digitalized word-of-mouth to customer satisfaction
(Sprache: Englisch)
Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful...
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Nowadays, advertisers create innovative campaigns through various social media platforms to easily reach their target audience. With that, online consumers are given the ability to immediately acquire feedback from other customers, which could be helpful for people who want to purchase something online. In this vein, this paper seeks to understand how online buyers are persuaded by other people's feedback.
Autoren-Porträt von Khamylle Anne Mendoza
Mendoza, Khamylle AnneKhamylle Anne Espinosa Mendoza is a Communication Arts student and freelance writer who helps undergraduates build a more excellent research papers. Before discovering her passion in writing at the age of 21, Khamylle worked as a Medical Advocate at The Serin Center.
Bibliographische Angaben
- Autor: Khamylle Anne Mendoza
- 2019, 52 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200113416
- ISBN-13: 9786200113412
Sprache:
Englisch
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