Amazon
How the World's Most Relentless Retailer will Continue to Revolutionize Commerce
(Sprache: Englisch)
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
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Produktinformationen zu „Amazon “
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Klappentext zu „Amazon “
Gain insights into Amazon's inner workings and the secrets behind its disruptive strategies, to learn valuable lessons that can be applied to retailers globally.
Inhaltsverzeichnis zu „Amazon “
Section - 01: It's an Amazon world; Section - 02: Why Amazon is not your average retailer - Introduction to retail strategy; Section - 03: Pandemic pivots - How COVID upended the retail industry; Section - 04: Amazon's pandemic power grab; Section - 05: The Prime ecosystem - Redefining loyalty for today's modern shopper; Section - 06: Retail apocalypse or rebirth?; Section - 07: End of pure-play e-commerce - Amazon's transition to bricks and mortar retailing; Section - 08: Amazon's grocery ambitions - Create a platform to sell you everything else; Section - 09: Supermarkets - A brave new era; Section - 10: A private label juggernaut - Here comes the squeeze; Section - 11: Technology and frictionless retail; Section - 12: AI and voice - The new retail frontier; Section - 13: Store of the future - How digital automation will enrich the customer experience; Section - 14: Redefining the store - Shifting from transactional to experiential; Section - 15: Retail fulfilment - Winning the customer over the final mile; Section - 16: The last-mile infrastructure; Section - 17: Conclusion - Peak Amazon?
Autoren-Porträt von Natalie Berg, Miya Knights
Natalie Berg is a retail analyst and Founder of NBK Retail, a consultancy specializing in retail strategy and future trends. Based in London, UK, she was formerly the Global Research Director at Planet Retail, and is a regular conference speaker and media commentator whose views on retail have been published in the FT, Forbes, BBC and The Times. Miya Knights is Global Content Strategist at poq Commerce, with 25 years' experience as an analyst, journalist and editor specializing in retail enterprise technology use. Based in Sussex, she is the owner and publisher of Retail Technology magazine and has appeared on the BBC, Channel 4 and Euronews and commented in The Telegraph, The Times and The Financial Times among others, as well as regularly speaking at or moderating industry events. She has also been recognized as the 2021 Arts & Media Senior Leader by the Black British Business Awards.
Bibliographische Angaben
- Autoren: Natalie Berg , Miya Knights
- 2021, 2. Aufl., 328 Seiten, Maße: 15,3 x 23 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 139860142X
- ISBN-13: 9781398601420
- Erscheinungsdatum: 01.11.2021
Sprache:
Englisch
Pressezitat
"Berg and Knights deliver surgical insights on Amazon's progress and impact during the global pandemic while curating an updated end-to-end landscape view of the industries affected by the Amazon. The second edition of Amazon is the go-to primer for those wanting to learn about Amazon." Anh Nguyen Lue, North America Open Innovation and eCom Category Management Leader, P&G
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