Analyzing Digital Discourse

Part I. INTRODUCTION.-  Chapter 1. Analyzing digital discourse: new insights and future directions; Patricia Bou-Franch and Pilar Garcés-Conejos Blitvich.- II. PAST, PRESENT AND FUTURE.- Chapter 2. The co-evolution of computer-mediated communication and computer-mediated discourse analysis; Susan C. Herring.- Part III. MULTIMODALITY.- Chapter 3. "Of course I'm married!" Communicative strategies and transcription-related issues in video-mediated interactions; Maria Grazia Sindoni.- Chapter 4. Multimodality in memes. A cyberpragmatic approach; Francisco Yus.- Chapter 5. Digital and written quotations in a news text: The Hybrid Genre of Political Opinion Review; Marjut Johansson.- Chapter 6. Emoticons in relational writing practices on WhatsApp: Some reflections on gender; Carmen Pérez-Sabater.- Part IV. FACE AND IDENTITY.- Chapter 7. From "My Manly Husband..." to "...Sitting Down to Take a Pee": The construction and deconstruction of gender in Amazon reviews; Camilla Vasquez and Addie Sayers China.- Chapter 8. Linguistic expert creation in online health practices; Marie-Thérèse Rudolf von Rohr, Franziska Thurnherr and Miriam A.Locher.- Chapter 9. How social media shape identities and discourses in professional digital settings: Self communication or self-branding?; Sandra Petroni.- Chapter 10. Losing Face on Facebook: Linguistic strategies to repair face in a Spanish common interest group; Carmen Maíz-Arévalo.- Part V. LANGUAGE AND MEDIA IDEOLOGIES.- Chapter 11. Sexting and hegemonic masculinity: Interrogating male sexual agency, empowerment and dominant gendered norms; Antonio García-Gómez.- Chapter 12. Twitter, politeness and self-presentation; Maria Sifianou and Spiridoula Bella.- Chapter 13. Pedagogy, Audience, and Attitudes: Influencing University Students' Metalinguistic Awareness about Texting Practices; Rebecca Roeder, Elizabeth Miller and Pilar Garcés-Conejos Blitvich.

Patricia Bou-Franch is Professor of English at the University of Valencia, Spain. She is interested in social media discourse, gender, identity and im/politeness, on which she has published and lectured extensively.

Pilar Garcés-Conejos Blitvich is Professor of English at the University of North Carolina at Charlotte, USA. She is interested in im/politeness models, genre and identity theories, and traditional and social media on which she has published and lectured extensively. She is co-editor in chief of the Journal of Language of Aggression and Conflict.

"The work under review is a timely and excellent contribution to the field of digital discourse analysis. Its new approach is of great importance for the future development of digital practice research." (Zhiyi Wu, Pragmatics and Society, Vol. 11 (3), 2020)

"It serves as an excellent resource for newcomers like undergraduate and graduate students interested in learning more about digital discourse, for general linguistic researchers exploring new territory, and for experienced digital discourse researchers looking to extend their research scope. Furthermore, it might help individuals living in this digital age to cope with digital communication and build harmonious interpersonal relationships with others online." (Xiaoyu Lai, International Journal of Communication, Vol. 14, 2020)