Be a Brilliant Business Writer

Introduction ixChapter 1:
If you want to write persuasively 1Chapter 2:
If you want readers to actually read and respond to what you ve written 13Chapter 3:
If you want to write clearly and concisely 38Chapter 4:
If you want to write with the right tone 51Chapter 5:
If you think you should write the way you talk 57Chapter 6:
If you want to make your writing flow 61Chapter 7:
If you want your business writing to be more creative 70Chapter 8:
If you think you have to create a formal outline before you start writing 72Chapter 9:
If you know what you want to say but aren t sure
where to start 73Chapter 10:
If you need to write for senior management 80Chapter 11:
If you need to share technical information 87Chapter 12:
If you want to write procedures people can actually follow 97Chapter 13:
If you don t want your email to land you in jail or lose you your job 106 Chapter 14:
If you need to convey bad news 110Chapter 15:
If you want to write financial documents that work for senior management  117Chapter 16:
If you want to write persuasive PowerPoint presentations 136Chapter 17:
If you want to write executive summaries, sales letters, and email that increase your win ratio 148Chapter 18:
If you want to send a thank-you or a follow-up note 169Chapter 19:
If you want to write resumes and cover lettersthat will get you noticed in a good way 176Chapter 20:
If you want to know when an email isn t the best political choice 187Chapter 21:
If you want to make the leap from academic to business writing without self-destructing 190Chapter 22:
If you want to make sure your writing is right 201Endnotes 204Acknowledgments 207Index 209

JANE CURRY earned her PhD in English Education from the University of Chicago. DIANA YOUNG received her PhD in English from Stanford. Their company, Curry Young Consultants, Inc., based in the Chicago area, delivers customized writing and editing services to high-profile corporate clients and to employees at every level from the mailroom to the C-suite.