Brand Building in the Consumer Electronics Industry in Iraq
(Sprache: Englisch)
Brand building and branding is an important concept in management that gives an identity to businesses and has been important lately in implementing business strategy that is planning to leave an impression to the market and the customers. In consumer...
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Brand building and branding is an important concept in management that gives an identity to businesses and has been important lately in implementing business strategy that is planning to leave an impression to the market and the customers. In consumer electronics products, the importance of technology is rather significant; however, the brand name in the consumer electronics industry is crucial for the consumer purchasing decision making. Therefore, this thesis wants to highlight the advantage of brand building and how the strength of a brand helps to gain competitive advantage over competitors.
Autoren-Porträt von Bayad Jamal Ali
Jamal Ali, BayadDr Bayad Jamal Ali is an academic and a businessman, he has a Doctorate in Business Administration from Paris School of Business, he is a lecturer at Komar University of Science and Technology and the CEO of Bayad Group.
Bibliographische Angaben
- Autor: Bayad Jamal Ali
- 2019, 100 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200248699
- ISBN-13: 9786200248695
Sprache:
Englisch
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