Branded Beauty
(Sprache: Englisch)
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to...
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Klappentext zu „Branded Beauty “
Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In Branded Beauty, Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, he talks to the people who've made skin their trade. He analyses the marketing strategies used by those who create and sell beauty products. He visits the labs where researchers seek the key to eternal youth. He compares attitudes to beauty around the world and examines the rise of organic beauty products. Full of fascinating detail on great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty also considers the future of the beauty business.
Inhaltsverzeichnis zu „Branded Beauty “
Introduction: What is Beauty?
1- Chasing Cleopatra: The Origins of Beauty
2- The Glamour Professionals: Rubinstein and Arden
3- Out Come the Talons: Revlon
4- The Beauty Queen of Corona: Estée Lauder
5- The French Beauty Factory: L'Oréal
6- Giants in the Bathroom: From Soap Operas to Websites
7- The 5% Solution: The Importance of Scent
8- The Lure of Luxury: Designer Fashion and Beauty
9- A Face in the Crowd: Using Marketing to Find a Niche
10- The Quest for Eternal Youth
11- Welcome to Cosmetic Valley: The Land of The Labs
12- The Hollywood Factor: Max Factor and The Rise of Celebrity Marketing
13- Distributing Beauty: From Boots to Sephora
14- Beauty Goes Digital
15- Masculine Beauty
16- Beauty Around the World
17- Cosmetic Surgery Goes Mainstream
18- The Tattoo Artists
19- Organic and Sustainable Beauty
20- The Future of Beauty
Conclusion: The Price of Beauty
Autoren-Porträt von Mark Tungate
Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Stratégies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design.
Bibliographische Angaben
- Autor: Mark Tungate
- 288 Seiten, Maße: 16,1 x 24 cm, Gebunden, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749461810
- ISBN-13: 9780749461812
- Erscheinungsdatum: 03.10.2011
Sprache:
Englisch
Rezension zu „Branded Beauty “
Recommended in The Style List by Stylist Magazine Stylist 20111019 A skilled examination of the role of branding in society and provides useful insights into the art of modern marketing. Legal Strategy Review
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