Brick By Brick

DAVID C. ROBERTSON is a Professor of Practice at the Wharton School of the University of Pennsylvania, where he teaches Innovation and Product Development. Prior to joining the faculty of the Wharton School, Robertson was the LEGO Professor of Innovation and Technology Management at IMD in Lausanne, Switzerland from 2002 through 2010. As the LEGO Professor, Robertson was given unique access to the company s management team, has written two case studies about the company, and is the co-author of a Harvard Business Review piece on LEGO. At IMD, Robertson was the co-director of the school s largest executive education program, the Program for Executive Development, and directed programs for Credit Suisse, EMC, HSBC, Skanska, BT, and other leading European companies. For more on Robertson s background, and to contact him for speaking and consulting engagements, visit www.robertsoninnovation.com.
 
BILL BREEN is a founding member of the team that launched Fast Company, which gained an avid following among businesspeople and won numerous awards, including the National Magazine Award for General Excellence. As senior editor, he edited Fast Company's special issues on design and leadership and wrote many articles on competition, innovation, and personal success. He is the coauthor of The Responsibility Revolution and The Future of Management, which the editors of Amazon.com selected as the best business book of the year. Breen speaks to business audiences on leadership, innovation and sustainability; he has appeared on CNN, Fox, CBS, National Public Radio, and other media outlets.

One of The Best Books of 2013 -Fortune

One of the Best Business Books of 2013 Strategy + Business

"Well told...Mr. Robertson, with the benefit of access to staff at Lego and partner companies, provides unusually detailed reporting of the processes that led to Lego's current hits." -Wall Street Journal

"Robertson uncovers and shares a rare inside exploration of innovation-led transformation at its worst and best. Any manager can learn from these lessons." -Forbes

An engaging, surprisingly suspenseful and intimate view of the inner workings, leadership dynamics and decision-making process. -Success

Compelling reading. Business Standard

"Good storytelling, with considerable insight into Lego's efforts at innovation, including both successes and failures." -Winnipeg Free Press

A valuable read for any business leader or student, but will also delight those familiar with the beloved toy. Publishers Weekly starred review

"A fascinating book. The story of how Lego came perilously close to disaster but then transformed itself into one of the most successful and innovative companies in the world serves both as an inspiration and an object lesson." -Chris Anderson, bestselling author of The Long Tail and Makers

"Brick by Brick is a fascinating study of an iconic toy company that figured out how to stay relevant in a rapidly changing market by returning to its core values and the guiding principles that made it a success in the first place. A must-read for any executive struggling with change." Bryce G. Hoffman, journalist and author of American Icon: Alan Mulally and the Fight to Save Ford Motor Company

"In an era filled with so many disheartening stories of corporate failure its refreshing to witness the turn-a-round  success of one we have all grown up with during our childhood and that will  continue for generations to come."