Business to Business Marketing
Relationships, networks and strategies
(Sprache: Englisch)
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
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The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Klappentext zu „Business to Business Marketing “
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations.
Inhaltsverzeichnis zu „Business to Business Marketing “
Part One: The Organisational Marketing Context; 1: The significance of B2B Marketing; 2: Organisational Buying Behaviour; Part Two: Inter-Organisational Relationships & Networks; 3: Inter-Organisational Relationships; 4: Marketing Channels & Supply Chains; 5: Industrial Networks; Part Three: Business Marketing Planning; 6: B2B Marketing Planning & Analysis; 7: B2B Strategies & Implementation; 8: Business Products; 9: Business Services; 10: Value & Pricing; 11: Marketing Communication; 12: Personal Selling & Sales Management
Autoren-Porträt von Nick Ellis
Nick Ellis is Lecturer in Critical Marketing at the University of Leicester.
Bibliographische Angaben
- Autor: Nick Ellis
- 2010, 384 Seiten, Maße: 19,1 x 24,4 cm, Kartoniert (TB), Englisch
- Verlag: Oxford University Press
- ISBN-10: 0199551685
- ISBN-13: 9780199551682
- Erscheinungsdatum: 04.12.2010
Sprache:
Englisch
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