Chinese Consumers and the Fashion Market

Part 1: Introduction of the Chinese Fashion Market.- Part 1.1: overview of the Chinese Fashion Market.- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands.- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market.- Part 2: Consumers in the Chinese Fashion Market.- Part 2.1: The rising middle class and luxury fashion consumption Part 2. 2: self-identity and aspirational consumption: a perspective of young consumers.- Part 2.3:  fashion consumption vs. sustainability.- Part 3: Modern Vs. Traditional Chinese Consumers.- Part 3. 1:  Brand consciousness and fashion consumption.- Part 3. 2:  social media engagement and fashion consumption Part 3.3:  mobile shopping and fashion consciousness.- Part 4: Challenges and opportunities in the Chinese Fashion Market.- Part 4.1: Are Chinese loyal consumers? -exploration of Chinese multi-brand loyalty.- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese consumers stand? .- Part 4.3: Fashion Counterfeits: are consumers the only one to blame?.    

Dr. Xu is an associate professor at the Department of Textile and Apparel, Technology and Management, part of the College of Textiles at North Carolina State University (NC State). Dr. Xu holds a B.S. degree in Textile Engineering from Donghua University (China) and an M.S. degree in Merchandising from Renmin University of China. While completing her doctoral degree in Human Ecology (with a focus on Consumer Behavior) at Louisiana State University (LSU) in 2000, Dr. Xu also received her M.S. degree in Applied Statistics from LSU. Prior to joining NC State in her current position, Dr. Xu worked at the Department of Human and Consumer Sciences at Ohio University for 10 years, as an assistant professor and then associate professor. With over 20 years of experience in research as well as teaching in the field of consumer behavior, Dr. Xu has made great contributions to the field through her research publications, conference presentations, and reviews for journals, as well as mentoring graduate students entering the field. Her research on consumer behavior has a strong focus on individuals' social and psychological motivations. Dr. Xu's work has been published in premier journals in the field including Journal of Business Research, Clothing and Textile Research Journal, Journal of Fashion Marketing and Management, and others.   Dr. Chi received his B.S. and M.S. degrees from China Textile University and Donghua University with an emphasis on Textile and Clothing Engineering in 1999 and 2002, respectively. He received his Ph.D. degree from the University of North Carolina at Greensboro in 2006, with a dissertation focused on supply chain management and strategic management. He worked as a general manager at the Apparel Technology & Research Center and as a research fellow at the Department of Apparel Merchandising and Management of California State Polytechnic University, Pomona from 2006 to 2008. He subsequently worked as anassistant professor (from