Contagious
How to build word of mouth in the digital age
(Sprache: Englisch)
How to make products, ideas and behaviours really catch on.
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How to make products, ideas and behaviours really catch on.
Klappentext zu „Contagious “
An intriguing look at why and how certain products, ideas and behaviours catch on, and how you can use the knowledge to your advantage.Autoren-Porträt von Jonah Berger
Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. His research has been published in top-tier academic journals, and popular accounts of his work have appeared in The New York Times, The Wall Street Journal, Science, Harvard Business Review, and more. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching. The author of Contagious and Invisible Influence, he lives in Philadelphia, Pennsylvania.
Bibliographische Angaben
- Autor: Jonah Berger
- 2014, 256 Seiten, Maße: 12,7 x 19,3 cm, Kartoniert (TB), Englisch
- Verlag: Simon & Schuster UK
- ISBN-10: 1471111709
- ISBN-13: 9781471111709
- Erscheinungsdatum: 30.12.2013
Sprache:
Englisch
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