Contemporary challenges in marketing communication
(Sprache: Englisch)
"Contemporary challenges in marketing communication" is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks,...
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"Contemporary challenges in marketing communication" is a book that provides a modern insight into marketing communication strategies in new realities, with a special aspect of the impact of the Chovid-19 pandemic, crisis communication on social networks, but also a detailed analysis of the impact of conformism on consumer attitudes towards brands. The book offers new knowledge and methods to experts in the field of marketing communications with the intention to help them to adapt their communication strategies in a more efficient way, in order to communicate more adequately with their consumers.
Autoren-Porträt von Radoslav Baltezarevic, Piotr Kwiatek
Baltezarevic, RadoslavRadoslav Baltezarevic is an Associate Professor in Marketing, Communication, and Media at the Cyprus International Institute of Management, Nicosia, Cyprus. Piotr Kwiatek is the Head of Marketing Department at American University of the Middle East, Kuwait.
Bibliographische Angaben
- Autoren: Radoslav Baltezarevic , Piotr Kwiatek
- 2020, 176 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6203028932
- ISBN-13: 9786203028935
Sprache:
Englisch
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