Corporate Brand Personality
Re-focus Your Organization's Culture to Build Trust, Respect and Authenticity
(Sprache: Englisch)
Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.
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Produktinformationen zu „Corporate Brand Personality “
Re-focus and re-align your organization's corporate culture to compete in today's business world, where trust, respect and strong values, are in increasing demand.
Klappentext zu „Corporate Brand Personality “
Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to compete in a business world that demands trust, respect and strong values. Moving beyond simply how products are marketed and perceived, it shows the reader how to lead and engage people at every level within the organization to ensure consistent engagement with brand values. Including practical models to show how corporate culture and values can be managed and improved, Corporate Brand Personality also provides real examples and case studies from the Marriott Hotel Group and Water Wellbeing Group among others that show how people's behaviours can deeply affect brand reputation through all areas of the business. Incorporating a complete strategy from start to finish, this book will help the reader build visible leadership, project an authentic brand image and reinforce their company's values.
Inhaltsverzeichnis zu „Corporate Brand Personality “
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- Chapter - 1: What is happening and why;
- Chapter - 2: Internal culture becomes external culture;
- Chapter - 3: What causes people to behave in a particular manner?;
- Chapter - 4: Your brand outside;
- Chapter - 5: The global effect;
- Chapter - 6: The customer experience;
- Chapter - 7: How we can change our culture;
- Chapter - 8: How to apply this training for maximum effect;
- Chapter - 9: The results we can expect - real examples and case studies;
- Chapter - 10: What needs to happen from this point on for the business world to change?
Autoren-Porträt von Lesley Everett
Lesley Everett is an internationally acclaimed professional keynote speaker and expert on personal and corporate branding. A regular contributor to UK, US and UAE media, she has appeared on BBC News, Sky Business, CNBC, CBS and Fox Business News. She is an established author, Executive Brand Coach, and President-Elect of the Global Speakers Federation as well as member of the Institute of Leadership and Management (ILM) and the Institute of Sales and Marketing Management (ISMM). Sir Clive Woodward OBE is an English former rugby union player and coach. A renowned speaker, Clive delivers thought provoking, engaging and entertaining keynotes crafted to inspire, motivate and challenge. While through drawing on his successful career as an elite sportsman, works across various businesses to support teams and organisations improve both individual and collective performance.
Clive Woodward is Director of Sport for APEX 2100, a world leading high altitude performance centre. And founder & chairman of Hive Learning, a collaborative learning app that helps leading organisations and coaching professionals maximise the impact of their investments in training and development.
Bibliographische Angaben
- Autor: Lesley Everett
- 2016, 1st ed., 208 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749471379
- ISBN-13: 9780749471378
- Erscheinungsdatum: 08.02.2016
Sprache:
Englisch
Pressezitat
""At John Lewis we believe our success and reputation is based on the trust our customers have in us to do the right things and do things right. That sense of trust comes almost entirely from customers' positive experience of our staff - experiences we work very hard to optimize. Lesley's book explores and articulates the under-pinning philosophy and practice of this approach in a compelling way which will, I hope, enable other leaders to unleash the power of their people to the benefit of their brand"." Andrew Murphy, Executive Director, Retail, John Lewis Department Stores
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