Corporate Culture

QET code of practice: 60
guidelines for sustainable
business
Let's move on to the 60 guidelines which will help fortify
your company for the future. These guidelines are divided
into three sections, each containing twenty units. They
address the three core elements of sustainable business:
quality, ethics and transparency. The quality of your products
and services must be spot-on. Your corporate actions
must be ethically sound, both clearly visible and transparent.
There is no room for hiding anything or fooling
anybody. Managing to follow these guidelines will confirm
you an honorable businessperson. Members of the
public, even the most critical ones, be unable to damage
you. And this in turn will enable your company to either
acquire or maintain an impeccable reputation. Your current
customers will remain loyal and new customers will
trust your integrity. Revenue will increase. And recruiting
highly educated, qualified employees who identify with
your company's philosophy, will be effortless because your
growth is based on integrity - pure and simple. Make no
mistake, your company's future success will absolutely depend
on it.