COVID-19, Technology and Marketing

 1.Covid-19, technology and marketing.- Chapter 2. COVID in the aviation industry: Crisis management, its decisions and outcomes.- Chapter 3. The Importance of e-Commerce and Customer Relationships in Times of COVID-19 Pandemic.- Chapter 4. Successful COVID-19 prevention factors and their effect on the economy: A comparison between Thailand, Vietnam and Australia.- Chapter 5.  Marketing Automation in Business to Business Relationships and the emerged Value Cocreation.- Chapter 6. Perception of Career Success in Times of COVID-19 Pandemic.- Chapter 7. Exploratory Analysis of the Christmas Symbology Importance.- Chapter 8. Covid-19: future marketing and technology research challenges.

Vanessa Ratten is Associate Professor at the La Trobe University, Australia. She is the Programme Coordinator of the Entrepreneurship and Innovation degrees at La Trobe Business School. She has previously been on the business faculties of Deakin University, Duquesne University (Pittsburgh), Queensland University of Technology and the University of Queensland. She has guest-edited journals including "Team Performance", "Journal of Business & Industrial Marketing", "Journal of Management and Organization", "Thunderbird International Business Review" and "International Entrepreneurship and Management Journal". Dr. Ratten has co-edited six books about Entrepreneurship including Sports Entrepreneurship and Innovation. Her current research focus is on social, innovation and entrepreneurship.
Park Thaichon is the Cluster Leader of the Relationship Marketing for Impact Research Cluster and the Program Director of the Master of Marketing at Griffith University. Park main research interests include relationship marketing, big data, privacy, dark marketing, and consumer behaviour. He has published over 40 A ranked journal articles since 2015. (ABDC journal list). He has served as a guest editor and track chair for "Journal of Consumer Behaviour", "Journal of Strategic Marketing", "Journal of Retailing and Consumer Services", "Asia Pacific Journal of Marketing and Logistics", "Australasian Marketing Journal, "Marketing Intelligence and Planning", and "World Marketing Congress (WMC)".