Crisis, Issues and Reputation Management
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Featuring a wide range of international case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, Crisis, Issues and Reputation Management demonstrates how organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. As such, it provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Andrew Griffin is a corporate reputation specialist and Managing Director of international reputation strategy and crisis management consulting firm, Regester Larkin. He advises leading global companies and brands, helping them factor reputation into their decision making, resolve controversial issues and respond to crises. He is also an adviser to senior executives on sudden incidents, longer-term reputation risks and corporate positioning on controversial issues.
Andrew is a regular commentator, speaker and author, and his previous book New Strategies for Reputation Management (Kogan Page) was published in 2008.
To learn more about Regester Larkin, visit http://www.regesterlarkin.com.
- Autor: Andrew Griffin
- 282 Seiten, Maße: 15,6 x 23,4 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749469927
- ISBN-13: 9780749469924
- Erscheinungsdatum: 01.04.2014
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