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Developments in Marketing Science: Proceedings of the Academy of Marketing Science / Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

(Sprache: Englisch)
 
 
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This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing...
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Bestellnummer: 149848434

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