Economics for Business
A Guide to Decision Making in a Complex Global Macroeconomy (Revised)
(Sprache: Englisch)
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and...
Leider schon ausverkauft
versandkostenfrei
Buch
41.70 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Economics for Business “
Klappentext zu „Economics for Business “
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures.With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business.
Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.
Inhaltsverzeichnis zu „Economics for Business “
Preface and AcknowledgementsKey
Autoren-Porträt von Ivan K Cohen
Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.
Bibliographische Angaben
- Autor: Ivan K Cohen
- 360 Seiten, mit Abbildungen, Maße: 17 x 24,4 cm, Taschenbuch, Englisch
- Verlag: Kogan Page
- ISBN-10: 0749470194
- ISBN-13: 9780749470197
- Erscheinungsdatum: 01.11.2015
Sprache:
Englisch
Kommentar zu "Economics for Business"
Schreiben Sie einen Kommentar zu "Economics for Business".
Kommentar verfassen