Enterprise as a Carrier of Culture

This book expands anthropological studies of business enterprise to include comparative and interdisciplinary perspectives. A number of books on business anthropology have been published, but most of them are written by anthropologists alone. By contrast, this book engages interdisciplinary studies, e.g., not only by anthropologists but also management scholars and other social scientists. It is the second volume of studies forwarding anthropological approaches to business administration, Keiei Jinruigaku.

This volume focusses on the cultural dimensions of enterprise. Here enterprise is viewed as a medium carrying culture, rather than solely an entity of production and management, as is typical in mainstream studies. The approach is based on Tadao Umesao's definition of culture as a projection of instruments/devices and institutions into the mental/spiritual dimensions of life. Therefore, in our view production and management are among the projections of the cultural aspects of enterprise. This perspective, we believe, constitutes a new frontier in the study of business administration.

This book consists of three parts, the first being "religiosity and spirituality", the second "exhibitions, performance and inducement," and the third "history and story." In Part I, Quaker Codes, ex-votos, and spiritual leadership are discussed in relation to management and behavior, and miracles and pilgrimage. Part II describes exhibitions justifying nuclear power industry within power plants in both Japan and England, the exhibition by English families of their porcelain collections, and the performance skills of orchestral maestros. All of these examples indicate that, through the use of narratives and myths, exhibits and performances overtly and covertly induce visitors or audiences to certain viewpoints and emotions. Part III offers examples of histories and stories of enterprise articulated through the branding and consumption of industrial products, and