Entrepreneurship and Small Business
Start-up, Growth and Maturity
(Sprache: Englisch)
Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and practical skills-building, developing critical understanding and good management practice. A...
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Thoroughly updated with new video feature and expanded range of global case studies, the new edition of this bestselling text synthesizes theoretical depth and practical skills-building, developing critical understanding and good management practice. A holistic approach to the issues facing small businesses from start-up to growth and maturity.
This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cycle of a business from start-up to maturity.
This bestselling text provides students with a comprehensive introduction to entrepreneurship. Thoroughly updated with new case studies and video features, the new edition combines an international outlook and theoretical depth with good management practice, providing a complete guide to the life-cycle of a business from start-up to maturity.
Klappentext zu „Entrepreneurship and Small Business “
The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.
Inhaltsverzeichnis zu „Entrepreneurship and Small Business “
PART I: ENTREPRENEURSHIP .- 1. Entrepreneurship: The Social and Business Revolution.- 2. The Economics of Entrepreneurship and Public Policy.- 3. The Entrepreneurial Character.- 4. Discovering a Business Idea.- 5. Researching and Evaluating the Business Idea.- PART II: START-UP.- 6. Start-up: Developing Your Business Model.- 7. Adding Values to the Business Model.- 8. Launching the Business.- 9. Legal Foundations.- 10. Operations and Risk.- 11. Financial Management.- PART III: GROWTH.- 12. Growth: Building the Foundations.- 13. Strategies for Growth.- 14. Financing the Business.- 15. From Business Model to Business Plan.- PART IV: MATURITY.- 16. Maturity: Success and Failure.- 17. Family Business.- 18. From Entrepreneur to Entrepreneurial Leader.- 19. Corporate Entrepreneurship.
Autoren-Porträt von Paul Burns
Paul Burns recently retired from his position as Professor of Entrepreneurship and former Dean of the University of Bedfordshire Business School, UK. He has previously held posts as Professor of Small Business Development at Cranfield School of Management, UK, having joined it from Warwick University Business School, UK. Over his forty-year career, he has been an academic, an accountant and an entrepreneur, giving him unrivalled academic and practical insight into entrepreneurial practice.
Bibliographische Angaben
- Autor: Paul Burns
- 2016, 4th Ed., 584 Seiten, 30 farbige Abbildungen, Maße: 21,7 x 27,4 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 1137430354
- ISBN-13: 9781137430359
- Erscheinungsdatum: 18.03.2016
Sprache:
Englisch
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