Ethicmentality - Ethics in Capitalist Economy, Business, and Society

Ethicmentality is an innovative book. It blends ethics with
mentality to capture the interdependence of ethical life and social life
creatively. The book is also innovative because of the way this interdependence
is explored. By focusing on practical ethical behavior in today's economy,
business, and society, Michela Betta has advanced an understanding of ethics freed
from the burden of moral theory. By introducing a new type of analysis this
book also contributes to methodological innovation. Familiar issues are revisited
through the notion of ethicmentality. Capitalist economy is presented in terms
of a mentality embedded in society, culture, and politics. Government is revealed
as mentality about how to govern economically through market freedom rather
than human rights. The rise of the financial economy is described as
challenging the traditional capitalist mentality of equal opportunities. A
money mentality around debts and owing is perceived as having replaced credit and
owning, and the rise of corporation managers as having destroyed the old
mentality of ownership. Ethicmentality shows the potential of constructive critique from economic, business, and
society perspectives. It also breaches traditional limits by developing the idea
of ethical capital and entrepreneurial ethics. Ethical thinking is infused with
the Aristotelian notion of virtues and moderation to reflect about modern work. Ethicmentality helps us see the
complexity of social and personal life. Given the pervasive nature of mentality
and ethics' focus on individual deliberation, ethicmentality represents their productive
combination, a new blend for ethical and social analysis.