Exploring Strategy
Text & Cases
(Sprache: Englisch)
With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big...
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With over one million copies sold worldwide, Exploring Strategy has long been the essential strategy text for managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations- how they grow, how they innovate and how they change.Texts and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Glastonbury, Mondelez and Formula 1 racing.
Bibliographische Angaben
- Autoren: Gerry Johnson , Richard Whittington , Kevan Scholes , Duncan Angwin , Patrick Regnér
- 2017, 11th ed., 797 Seiten, Maße: 19,8 x 26,4 cm, Kartoniert (TB), Englisch
- Mitarbeit:Johnson, Gerry; Angwin, Duncan; Regner, Patrick
- Verlag: PEARSON EDUCATION
- ISBN-10: 1292145129
- ISBN-13: 9781292145129
- Erscheinungsdatum: 04.01.2017
Sprache:
Englisch
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