Familiarity, Imagery, and Visiting Propensity
Taiwan in the Minds of Mainland Chinese Internet Users
(Sprache: Englisch)
Destination image is at the center of attention for its pivot role in the process of destination choice. Among a considerable number of image studies in the past two decades, recent studies have paid more attention to investigate how destination image is...
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Destination image is at the center of attention for its pivot role in the process of destination choice. Among a considerable number of image studies in the past two decades, recent studies have paid more attention to investigate how destination image is formed through the accumulations of familiarity. However, the potential analytical importance of familiarity is somewhat overlooked in tourism literature and in need of further research. Therefore, this research attempts to verify familiarity as a viable market segmentation variable by investigating its relationships with destination image and visiting propensity. The results not only confirm the positive relationships between familiarity, imagery, and visiting propensity, but also legitimate familiarity as a viable market segmentation variable.
Autoren-Porträt von Chun-Chu Chen
Chen, Chun-ChuChun-Chu Chen has determined to be a tourism researcher. He received his master\'s degree in tourism studies at Dong-Hwa University, Hualien (Taiwan). He is going to Urbana-Champaign for his Ph.D. program at the University of Illinois at Fall 2008. His major interests are destination image and marketing.
Bibliographische Angaben
- Autor: Chun-Chu Chen
- 2008, 156 Seiten, Maße: 15 x 22 cm, Kartoniert (TB), Englisch
- Verlag: VDM Verlag Dr. Müller e.K.
- ISBN-10: 3639006801
- ISBN-13: 9783639006803
Sprache:
Englisch
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