Flying Blind
The 737 MAX Tragedy and the Fall of Boeing
(Sprache: Englisch)
NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed...
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NEW YORK TIMES BUSINESS BEST SELLER • A suspenseful behind-the-scenes look at the dysfunction that contributed to one of the worst tragedies in modern aviation: the 2018 and 2019 crashes of the Boeing 737 MAX. An "authoritative, gripping and finely detailed narrative that charts the decline of one of the great American companies" (New York Times Book Review), from the award-winning reporter for Bloomberg.Boeing is a century-old titan of industry. It played a major role in the early days of commercial flight, World War II bombing missions, and moon landings. The planemaker remains a cornerstone of the U.S. economy, as well as a linchpin in the awesome routine of modern air travel. But in 2018 and 2019, two crashes of the Boeing 737 MAX 8 killed 346 people. The crashes exposed a shocking pattern of malfeasance, leading to the biggest crisis in the company's history-and one of the costliest corporate scandals ever.
How did things go so horribly wrong at Boeing?
Flying Blind is the definitive exposé of the disasters that transfixed the world. Drawing from exclusive interviews with current and former employees of Boeing and the FAA; industry executives and analysts; and family members of the victims, it reveals how a broken corporate culture paved the way for catastrophe. It shows how in the race to beat the competition and reward top executives, Boeing skimped on testing, pressured employees to meet unrealistic deadlines, and convinced regulators to put planes into service without properly equipping them or their pilots for flight. It examines how the company, once a treasured American innovator, became obsessed with the bottom line, putting shareholders over customers, employees, and communities.
By Bloomberg investigative journalist Peter Robison, who covered Boeing as a beat reporter during the company's fateful merger with McDonnell Douglas in the late '90s, this is the story of a business gone wildly off course. At once riveting and disturbing, it
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shows how an iconic company fell prey to a win-at-all-costs mentality, threatening an industry and endangering countless lives.
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The Incredibles
Boeing occupies what feels like a city of its own to the south of Seattle. The company s footprint stretches more than a mile along East Marginal Way, the comically understated name for a street where so much of consequence has taken place for a century. Today there s a county airport known as Boeing Field; a museum that displays the original humpbacked 747; an aviation-focused high school funded by Boeing (instead of the ubiquitous 12 signs signaling support of the NFL s Seattle Seahawks, students there hang a 144); and block-long buildings where engineers and mechanics test and develop aircraft like the MAX. One massive building, in fact, was camouflaged as a town during World War II, when Boeing churned out bombers crucial to the war effort. Fake suburban streets were built atop the roof to confuse potential aerial attackers, complete with wooden houses and trees made from wires and chicken feathers.
War was actually the reason the American company would go on to dominate the jet age that brought international travel to the masses in the decades that followed. Days after Germany s surrender in May 1945, a Boeing engineer named George Schairer sent a letter from a forest near the town of Braunschweig. Schairer had joined a team of civilian advisers working with U.S. Army intelligence there to examine the research files of the Reichsmarschall Hermann Göring Aeronautical Research Institute. What he saw stunned him. The Germans, he realized, understood far more than anyone else about the potential of mating jet engines to swept-back wings. Most planes at the time still used propellers and perpendicular wings, jutting out from the fuselage at ninety-degree angles. Wind tunnel data that
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Schairer examined in the files showed a massive increase in speed and performance when wings were made to point slightly back, particularly when the engines hung beneath the wings in pods rather than being nested inside them, as had been the custom. The arrangement compensated for drag by making the wing itself more flexible in meeting wind resistance. Schairer sent seven cramped pages of mathematical formulas and sketches to a colleague in Seattle.
The timing was good; Boeing was then in the midst of a competition with three other manufacturers to build a jet-powered bomber for the U.S. Army Air Forces. The others soon got access to the same German data, but they all opted for fixed-wing designs, and Boeing won the contract for the B-47, whose mission was the rapid delivery of nuclear bombs to targets in the Soviet Union.
At $3 million apiece, the B-47 was the most expensive plane Boeing had ever built when it entered production in 1951. More importantly, the contract would give Boeing a crucial head start in technology that could serve as the basis of long-distance travel for generations to come--if the company chose to take such a gamble.
Boeing s president, William Allen, didn t have the appearance of a bold man of action. Before taking the top job in 1945, he d been the company s chief lawyer and a board member for fifteen years. He never traveled without Triscuits and two pairs of eyeglasses. The night he became president, he jotted a series of resolutions into his diary. Among the promises he made to himself, in addition to daily sit-up exercises: Be considerate of my associates views ; Don t talk too much, let others talk ; Make a sincere effort to understand labor s viewpoint ; and Develop a postwar future for Boeing.
Douglas Aircraft, in Long Beac
The timing was good; Boeing was then in the midst of a competition with three other manufacturers to build a jet-powered bomber for the U.S. Army Air Forces. The others soon got access to the same German data, but they all opted for fixed-wing designs, and Boeing won the contract for the B-47, whose mission was the rapid delivery of nuclear bombs to targets in the Soviet Union.
At $3 million apiece, the B-47 was the most expensive plane Boeing had ever built when it entered production in 1951. More importantly, the contract would give Boeing a crucial head start in technology that could serve as the basis of long-distance travel for generations to come--if the company chose to take such a gamble.
Boeing s president, William Allen, didn t have the appearance of a bold man of action. Before taking the top job in 1945, he d been the company s chief lawyer and a board member for fifteen years. He never traveled without Triscuits and two pairs of eyeglasses. The night he became president, he jotted a series of resolutions into his diary. Among the promises he made to himself, in addition to daily sit-up exercises: Be considerate of my associates views ; Don t talk too much, let others talk ; Make a sincere effort to understand labor s viewpoint ; and Develop a postwar future for Boeing.
Douglas Aircraft, in Long Beac
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Autoren-Porträt von Peter Robison
Peter Robison
Bibliographische Angaben
- Autor: Peter Robison
- 2021, 336 Seiten, Maße: 16,2 x 24,4 cm, Gebunden, Englisch
- Verlag: Doubleday
- ISBN-10: 0385546491
- ISBN-13: 9780385546492
- Erscheinungsdatum: 30.11.2021
Sprache:
Englisch
Pressezitat
NEW YORK TIMES BUSINESS BESTSELLER WALL STREET JOURNAL BUSINESS BESTSELLER NAMED A BEST BOOK OF THE YEAR BY NPR, NEWSWEEK, THE NEW YORK POST A WALL STREET JOURNAL BEST BUSINESS BOOK OF THE YEAR A NEW YORK TIMES EDITORS' CHOICE WINNER OF THE SABEW BEST BUSINESS BOOK OF THE YEAR LONGLISTED FOR THE FT BEST BUSINESS BOOK OF THE YEAR"A compelling, deeply reported account, written in crisp, controlled anger. It is an indictment not just of one of America s most celebrated companies, but of an entire era: of politicians believing business knew best, of regulators bending to their will, and of shareholder returns elevated above any consideration for the rest of society, including consumers safety and lives."
Financial Times
"Powerful and unsettling... A page-turner...One can only hope that the next generation of corporate executives will read Robison s book."
Washington Post
"A disturbing account that will return much-deserved scrutiny both to Boeing and to its regulator."
Wall Street Journal
"The long train of events that led to the tragedies and the subsequent reputational and financial trashing of one of America s biggest companies is expertly dissected in Flying Blind.... A 'bottom-line mindset' prevailed. In rich detail, Mr Robison chronicles the shortcomings of that approach at a firm where safety should be paramount."
The Economist
[Robison] avoids simple explanations or scapegoats. His story focuses on two major shifts: one is the evolution of Boeing over the course of the last half-century . the second is a political and business climate that became increasingly hostile to assertive federal regulation. Robison convincingly depicts the story of the 737 MAX as the culmination of these trends, but he ultimately resists the sort of pat causal explanations that many including the government itself have used to try to
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describe what happened.
The New Republic
Vividly written and meticulously researched, Flying Blind is a story everyone every consumer, every citizen, every worker in every industry needs to read. Peter Robison brilliantly places Boeing's deadly downfall within the larger tragedy of an American business culture that gradually has smashed every altar but the one where the bottom line is worshipped.
Diana B. Henriques, New York Times bestselling author of The Wizard of Lies and A First-Class Catastrophe
Flying Blind is superb reporting in service of a riveting story. Robison has crafted this tour de force masterfully, showing how modern capitalism s abandonment of quality in favor of quick bucks literally knocked airplanes out of the sky. As you turn each page in growing disbelief and anger, I guarantee it will keep you reading late into the night.
Kurt Eichenwald, New York Times bestselling author of Conspiracy of Fools and The Informant
Peter Robison's compelling and richly reported Flying Blind is about so much more than the sad decline of Boeing and the tragic mistakes that led to the 737 Max disaster. It's also the urgent story of how the almighty profit motive supplanted a culture of engineering excellence in boardrooms across America and the avoidable calamity that has impacted all of us as a result.
Brad Stone, New York Times bestselling author of Amazon Unbound and The Everything Store
Peter Robison's Flying Blind is the astoundingly well reported and beautifully told story of the downfall of what was once a great American company. Robison, who got to know Boeing in the late 1990s as a beat reporter, watched as the proud engineering culture was decimated by those who cared first and foremost about making money. The details are unique, but what makes this book a must-read is that the story's theme has become all too common.
Bethany McLean, New York Times bestselling co-author of The Smartest Guys in the Room
"Flying Blind is a gripping narrative and required reading for anyone who wants to understand how one of America s mightiest corporations veered so badly off course."
Sheelah Kolhatkar, New Yorker staff writer and New York Times bestselling author of Black Edge
"A startling investigation of the corporate blunders behind the tragedies that claimed the lives of 346 passengers."
Sunday Times (UK)
Chilling...A vital and enraging portrait of an avoidable tragedy.
Publishers Weekly (starred review)
"A remarkable look at corporate culture's impact on consumer safety, Flying Blind is a captivating and unsettling portrait of Boeing and American business."
Booklist (starred review)
"[A] revealing exposé A damning, highly readable account of a once-great company brought to its knees by bad leadership."
Kirkus
"A gripping tale...Robison s fast-paced account serves as an excellent case study of business mismanagement...and will have broad appeal as a story about the rise and fall of a historic business."
Library Journal (starred review)
"A convincing and unsettling business narrative that reconstructs the decisions leading up to two tragic Boeing 737 plane crashes."
Shelf Awareness (starred review)
The New Republic
Vividly written and meticulously researched, Flying Blind is a story everyone every consumer, every citizen, every worker in every industry needs to read. Peter Robison brilliantly places Boeing's deadly downfall within the larger tragedy of an American business culture that gradually has smashed every altar but the one where the bottom line is worshipped.
Diana B. Henriques, New York Times bestselling author of The Wizard of Lies and A First-Class Catastrophe
Flying Blind is superb reporting in service of a riveting story. Robison has crafted this tour de force masterfully, showing how modern capitalism s abandonment of quality in favor of quick bucks literally knocked airplanes out of the sky. As you turn each page in growing disbelief and anger, I guarantee it will keep you reading late into the night.
Kurt Eichenwald, New York Times bestselling author of Conspiracy of Fools and The Informant
Peter Robison's compelling and richly reported Flying Blind is about so much more than the sad decline of Boeing and the tragic mistakes that led to the 737 Max disaster. It's also the urgent story of how the almighty profit motive supplanted a culture of engineering excellence in boardrooms across America and the avoidable calamity that has impacted all of us as a result.
Brad Stone, New York Times bestselling author of Amazon Unbound and The Everything Store
Peter Robison's Flying Blind is the astoundingly well reported and beautifully told story of the downfall of what was once a great American company. Robison, who got to know Boeing in the late 1990s as a beat reporter, watched as the proud engineering culture was decimated by those who cared first and foremost about making money. The details are unique, but what makes this book a must-read is that the story's theme has become all too common.
Bethany McLean, New York Times bestselling co-author of The Smartest Guys in the Room
"Flying Blind is a gripping narrative and required reading for anyone who wants to understand how one of America s mightiest corporations veered so badly off course."
Sheelah Kolhatkar, New Yorker staff writer and New York Times bestselling author of Black Edge
"A startling investigation of the corporate blunders behind the tragedies that claimed the lives of 346 passengers."
Sunday Times (UK)
Chilling...A vital and enraging portrait of an avoidable tragedy.
Publishers Weekly (starred review)
"A remarkable look at corporate culture's impact on consumer safety, Flying Blind is a captivating and unsettling portrait of Boeing and American business."
Booklist (starred review)
"[A] revealing exposé A damning, highly readable account of a once-great company brought to its knees by bad leadership."
Kirkus
"A gripping tale...Robison s fast-paced account serves as an excellent case study of business mismanagement...and will have broad appeal as a story about the rise and fall of a historic business."
Library Journal (starred review)
"A convincing and unsettling business narrative that reconstructs the decisions leading up to two tragic Boeing 737 plane crashes."
Shelf Awareness (starred review)
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