Foreign Investment Promotion
Governance and Implementation in Central-Eastern European Regions
(Sprache: Englisch)
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries...
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Klappentext zu „Foreign Investment Promotion “
Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.
Inhaltsverzeichnis zu „Foreign Investment Promotion “
1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries.- 2. Place Marketing, Promotion and Investment Attraction.- 3. Regional Product, Its Image and the Politics of Investment Attraction.- 4. Regional Authorities Attracting Investors.- 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region.- 6. Conclusions: Between Assumptions and Reality.
Autoren-Porträt von Pawel Capik
Pawel Capik lectures in international business at Keele Business School, Keele University, UK.
Bibliographische Angaben
- Autor: Pawel Capik
- 2020, 1st ed. 2019, XX, 250 Seiten, Maße: 15 x 21 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030136604
- ISBN-13: 9783030136604
Sprache:
Englisch
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