Fourth Generation R D
(Sprache: Englisch)
Building on an outstanding record as an innovator, the Steelcase Corporation has redefined the role of R&D to drive innovation throughout the entire organization, winning numerous awards for its products and services as a result. Miller, the director for...
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Klappentext zu „Fourth Generation R D “
Building on an outstanding record as an innovator, the Steelcase Corporation has redefined the role of R&D to drive innovation throughout the entire organization, winning numerous awards for its products and services as a result. Miller, the director for R&D at Steelcase, explains how Steelcase has transformed the role of R&D in the company, and also describes the framework and techniques used to implement this new strategy.
Inhaltsverzeichnis zu „Fourth Generation R D “
Introduction: Innovation in Crisis. 4th Generation R&D. Competitive Architecture: The External Framework. Organizational Capability: The Internal Framework. The Knowledge Channel and Market Development. Managing Knowledge and Financial Assets. Organizational Architecture. Organizational Capability Development. The Innovation Business Process. Notes. Index.
Autoren-Porträt von Miller, Morris
WILLIAM L. MILLER, PhD, now at Intel, has served on the board of the Industrial Research Institute and has twenty-nine years of experience managing industrial R&D. LANGDON MORRIS is President of KMLab, Inc. and the author of Managing the Evolving Corporation and The Knowledge Channel.
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