Friends with Benefits
A Social Media Marketing Handbook
(Sprache: Englisch)
A marketer's guide to using social media tools like Facebook and YouTube for marketing and promotion.
- Social media marketing tools are puzzling to many
- Marketers with traditional skills like brand management fear for their jobs if they don't...
- Social media marketing tools are puzzling to many
- Marketers with traditional skills like brand management fear for their jobs if they don't...
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Produktinformationen zu „Friends with Benefits “
A marketer's guide to using social media tools like Facebook and YouTube for marketing and promotion.
- Social media marketing tools are puzzling to many
- Marketers with traditional skills like brand management fear for their jobs if they don't understand social media
- Author promotion to 10,000 daily readers at darrenbarefoot.com
- A social media marketing campaign costs next to nothing
- Social media marketing tools are puzzling to many
- Marketers with traditional skills like brand management fear for their jobs if they don't understand social media
- Author promotion to 10,000 daily readers at darrenbarefoot.com
- A social media marketing campaign costs next to nothing
Klappentext zu „Friends with Benefits “
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide filled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers. Friends With Benefits explains how to: Connect with potential customers and join their conversations Tweak your website to support your social media marketing campaigns Promote your products or brand and manage the toughest negative online feedback Track marketing campaigns, monitor discussions, and measure success With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors
The rules of marketing have changed. Savvy marketing professionals know that they must engage with individuals directly on the Web, and smart businesses know that customers can become friends - with benefits. Friends With Benefits shows you how to get into the online marketing game. A guide fllled with tips, tricks, and real-world case studies, Friends With Benefits shows how you can increase your company's online visibility and Web traffic and win over online influencers.
Friends With Benefits explains you how to:
- Connect with potential customers and join their conversations - Tweak your website to support your social media marketing campaigns - Promote your products or brand and manage the toughest negative online feedback - Track marketing campaigns, monitor discussions, and measure success With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friends with Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
"Finally! Here's the book you should buy for your clueless friends (you might learn someting too)."
SETH GODIN, author of Tribes
Friends With Benefits explains you how to:
- Connect with potential customers and join their conversations - Tweak your website to support your social media marketing campaigns - Promote your products or brand and manage the toughest negative online feedback - Track marketing campaigns, monitor discussions, and measure success With viral videos racking up millions of views and Twitter mavens influencing thousands of their friends, social media marketing is an essential new tool for every marketer's toolbox. The expert authors of Friends with Benefits guide you through the social media landscape, where authenticity and connections are more important than the size of your marketing budget, and real results can be just a few clicks away.
"Finally! Here's the book you should buy for your clueless friends (you might learn someting too)."
SETH GODIN, author of Tribes
Inhaltsverzeichnis zu „Friends with Benefits “
DedicationFOREWORDACKNOWLEDGMENTSINTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETINGChapter 1: WHAT IS SOCIAL MEDIA?Chapter 2: GET SOCIAL MEDIA READYChapter 3: FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIESChapter 4: NETIQUETTE: MISS MANNERS FOR THE WEBChapter 5: STICK OUT YOUR THUMB: DEVISING YOUR PITCHChapter 6: MEASURING SUCCESS: HOW TO MONITOR THE WEBChapter 7: IS SOCIAL MEDIA MARKETING RISKY BUSINESS?Chapter 8: DAMAGE CONTROL IN THE DIGITAL AGEChapter 9: DOES MYSPACE STILL MATTER?Chapter 10: UNDERSTANDING FACEBOOKChapter 11: VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITESChapter 12: THE TWITTER REVOLUTIONChapter 13: THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIESAFTERWORDRECOMMENDED READING
Autoren-Porträt von Darren Barefoot, Juli Szabo
Darren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.
Bibliographische Angaben
- Autoren: Darren Barefoot , Juli Szabo
- 2009, 280 Seiten, Maße: 15,4 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: No Starch Press
- ISBN-10: 1593271999
- ISBN-13: 9781593271992
Sprache:
Englisch
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