Gender and Political Marketing in the United States and the 2016 Presidential Election
An Analysis of Why She Lost
(Sprache: Englisch)
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender...
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This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. Inhaltsverzeichnis zu „Gender and Political Marketing in the United States and the 2016 Presidential Election “
1. Gender in Political Marketing in United States.- 2. Issues Facing Women in Politics in United States.- 3. Gender and Intersectionality in Political Marketing.- 4. Gender in 2016 US Presidential Election.- 5. The Path Forward.Autoren-Porträt von Minita Sanghvi
Minita Sanghvi is Assistant Professor in the Management and Business Department at Skidmore College, USA, where she teaches marketing, gender and politics. Her work has been published in the Journal of Marketing Management and the Advances in Consumer Research.Bibliographische Angaben
- Autor: Minita Sanghvi
- 2019, Softcover reprint of the original 1st ed. 2019, XXI, 183 Seiten, 6 farbige Abbildungen, Maße: 14,9 x 21,1 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 3030130711
- ISBN-13: 9783030130718
Sprache:
Englisch
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