Good for Business
The Rise of the Conscious Corporation
(Sprache: Englisch)
In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.
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In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate just how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow.
Inhaltsverzeichnis zu „Good for Business “
PART I: THE CONSUMER AND THE COMPANY OF THE FUTURE - Rethinking the Role of the Corporation - Welcome to the Consumer Republic - Four Cornerstones of the Corporate Brand of the Future - PART II: REINVENTING CORPORATE CULTURE - The Conscious Corporate Brand and the Rewards of Reputation - What It Takes to Be a Leader of Tomorrow - Creating a Culture to Engage the Talent of Tomorrow - Creating Effective Brand Messengers in a Second-Opinion Society - PART III: ACCELERATING THE MOMENTUM OF THE CORPORATE BRAND - Vision, Shmision - Getting Real with a Useful Statement of Direction - Living the USOD: Embedding and Sustaining It - Maximizing Tomorrow's Brand Value by Living Clear Values Today
Autoren-Porträt von Andrew Benett, Ann O'Reilly
ANN O'REILLY is a writer and editor who has worked for agencies such as Chiat/Day and Young & Rubicam. She currently serves as Editorial Director of S.T.A.R. (Strategic Trendspotting and Research) at Euro RSCG, and is also coauthor of Next.
Bibliographische Angaben
- Autoren: Andrew Benett , Ann O'Reilly
- 2009, 256 Seiten, Gebunden, Englisch
- By Andrew Benett, Cavas Gobhai, Ann O'Reilly et al.
- Verlag: Macmillan Education
- ISBN-10: 0230616879
- ISBN-13: 9780230616875
Sprache:
Englisch
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