Guerrilla Teleselling
New Unconventional Weapons and Tactics to Sell When You Can't Be There in Person
(Sprache: Englisch)
The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and...
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The first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications, this groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax as well as via e-mail and the Internet."This book is absolutely loaded with insights and practical ideas you can use to increase your effectiveness in dealing with anyone in business on the telephone. These ideas should be read, taught, digested, and practiced every single day!" -Brian Tracy, author The Psychology of Achievement.
"Guerrilla Teleselling is FUNdamental reading for anyone or any company who does business by telephone! It covers all the basics and more. Whether you're a beginner or you've been in the business for years, if you can't find at least 12 great ideas in every chapter that will increase your performance, you're not reading! I am recommending it as a resource to all my clients." -Judy Lanier, author 50 Ways to Motivate & Inspire Your Call Center Teams Past National President, American Telemarketing Association.
"Guerrilla Teleselling is an excellent guide for anyone in sales, whether a rookie or a seasoned professional. . . . It entices the reader to break out of old ruts to become a more effective salesperson by using often surprising tactics that will keep the salesperson both challenged and successful." -Erik Lounsbury, Editor Telemarketing(r) & Call Center Solutions(TM).
Inhaltsverzeichnis zu „Guerrilla Teleselling “
GETTING READY FOR BUSINESSWhy TeleSelling?
What Makes Guerrilla TeleSelling Unique?
Setting Goals and Objectives
How to Stay Motivated
Preparing Your TeleSelling Workspace
Controlling Interruptions
Managing Pressure and Stress
Your TeleSelling Voice
Greeting Inbound Calls
Increase Your Caller's Satisfaction
Developing an Effective Script
Lead Management Systems
Whom to Call?
GUERRILLA TACTICS THAT GET THE BUSINESS
Opening Moves
Getting Through Voice Mail
Questioning and Qualifying
The 37 Magic Selling Questions
Presenting Your Proposal
Ask for the Order
Dealing with Objections
Serve to Sell Again
MANAGING A TELESELLING DEPARTMENT
Finding the Right People
Measuring Your Success
CREATING YOUR TELEPRESENCE
Creating a Guerrilla Marketing Calendar
Staying in Front of the Customer
Make Your Sales Letters Sizzle
Just the Fax
Creating Effective Newsletters
Become an Author and an Authority
Electronic Brochures
Marketing Yourself On-Line
Videoconferencing and Other Modern Miracles
Appendix
Bibliography
Index
Autoren-Porträt von Jay Conrad Levinson, Mark S. A. Smith, Orvel R. Wilson
Jay Conrad Levinson ist Unternehmensberater und Autor mehrerer Bücher zum Thema "Guerilla Marketing". Er war Vizepräsident und Kreativdirektor bei verschiedenen Werbeagenturen und gründete schließlich sein eigenes Unternehmen, die internationale Guerilla Marketing Association. Jay Conrad Levinson verstarb 2013 im Alter von 80 Jahren.
Bibliographische Angaben
- Autoren: Jay Conrad Levinson , Mark S. A. Smith , Orvel R. Wilson
- 1998, 1. Auflage, XVII, 279 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Wiley & Sons
- ISBN-10: 0471242799
- ISBN-13: 9780471242796
- Erscheinungsdatum: 13.08.1998
Sprache:
Englisch
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