Handbook of Field Marketing
A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
(Sprache: Englisch)
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field...
Leider schon ausverkauft
versandkostenfrei
Buch
41.10 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Handbook of Field Marketing “
Klappentext zu „Handbook of Field Marketing “
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or whether you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance. Crammed with self study questions, case studies, and proven advice for success, the book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research.
Inhaltsverzeichnis zu „Handbook of Field Marketing “
Introduction
Autoren-Porträt von Alison Williams, Roddy Mullin
Alison Williams is Chairwoman of the FDS Group of Companies, which she founded in 1981, and is also the first Chairwoman of the British Field Marketing Council for the Direct Marketing Association in Britain.
Bibliographische Angaben
- Autoren: Alison Williams , Roddy Mullin
- 272 Seiten, Maße: 15,2 x 22,9 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 0749456264
- ISBN-13: 9780749456269
- Erscheinungsdatum: 01.07.2009
Sprache:
Englisch
Rezension zu „Handbook of Field Marketing “
"There was a notable gap in the market for a comprehensive handbook on field marketing. This book fills that gap admirably, step by guided step." -- Frank Wainwright, Editor, "Field Marketing"
Kommentar zu "Handbook of Field Marketing"
Schreiben Sie einen Kommentar zu "Handbook of Field Marketing".
Kommentar verfassen