Handbook of Integrated CSR Communication

The Concept of Integrated CSR Communication - Introduction and Definition.- Part I: Theroretical Foundations of Integrated CSR Communication.- Part II: Managerial Aspects of Integrated CSR Communication.- Part III: Integrated CSR Communication and New Media.- Part IV: Intercultural Integrated CSR Communication.- Part V: Special Topics of Intercultural Integrated CSR Communication.- Research Outlook an Conclusion.

Sandra Diehl is Associate Professor and Vice Head of the Department of Media and Communications at Alpen-Adria University of Klagenfurt, Austria. She received her Ph.D. and her habilitation in Business Administration from Saarland University in Germany. Her research interest include media and convergence management, international and intercultural advertising, CSR and health communication. Sandra Diehl has published in numerous journals, such as the International Journal of Advertising, Media Psychology, Advances in International Marketing, Advances in Consumer Research, the International Marketing Review, and European Advances in Consumer Research. She has authored and edited several books, among them Advances in Advertising Research and Media and Convergence Management. She has international teaching experience and instructs undergraduate and graduate students. She is also board member of the European Advertising Academy.

Matthias Karmasin is director of the Institute forComparative Media and Communication Studies of the Austrian Academy of Sciences and the AAU (Alpen-Adria University Klagenfurt). Furthermore, he is a full professor and chair for media and communications at the Alpen-Adria University of Klagenfurt, Austria. He is corresponding member of the philosophic-historic class of the Austrian Academy of Sciences. He is an expert for media accountability and he has published extensively on media ethics and media management, organisational communication, communication theory and media practice. Karmasin has developed the media stakeholders' theory. Recently, he has published an empirical study about the Austrian media and their managers. His professional experiences include business consultancy as cofounder of Medienhaus Wien and several stations abroad (mainly in the US and Germany).

ground-position: initial; background-repeat: initial;">Barbara Mueller is a Professor of advertising in the School of Journalism & Media Studies at