Huawei Goes Global
Volume II: Regional, Geopolitical Perspectives and Crisis Management
(Sprache: Englisch)
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China's technology giant. With theoretical research, case studies, data analysis, and empirical...
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Klappentext zu „Huawei Goes Global “
Huawei Goes Global provides a much-needed, comprehensive, and scholarly examination of the business environment and the striving global operations of China's technology giant. With theoretical research, case studies, data analysis, and empirical studies, this two-volume work tells a fascinating story of internationalization in an emerging economy. As one of the most powerful Chinese companies in the global economy, the largest global telecommunications-equipment producer and a leading consumer-electronics manufacturer, Huawei is a great example of the globalization of the Chinese enterprises in the twenty-first century.
In Volume I, scholars critically examine the rise of Huawei as a Chinese global enterprise from the political economy and public policy perspectives, as well as Huawei's development strategies, innovations, and talent management. In Volume II, multiple authors carefully study the growth of Huawei from regional and geopolitical perspectives, andits corporate communication and crisis management.
Within the framework of the trade conflicts between China and the US, controversies over economic sanctions, intellectual-property disputes, and espionage and cyber security concerns, this groundbreaking work makes an important contribution to both academic literature and the ongoing public discourse on Huawei.Volume II is available here: https://www.palgrave.com/gp/book/9783030475635
Inhaltsverzeichnis zu „Huawei Goes Global “
1. Introduction.- Part I. The Regional, Economic, and Geopolitical Perspectives.- 2. Market Entry Strategies of Huawei in Germany and the Russian Federation from a Network Theory Perspective.- 3. Huawei's Growth Strategies and Challenges in Russia.- 4. Crouching Tiger in a Transition Economy: Development of Huawei's Operations in Poland.- 5. Huawei in Central and Eastern Europe: Strategic Partner or Potential Threat?.- 6. Huawei in Canada: Doing Business in the Midst of Game of Thrones.- 7. Huawei Mexico: Between the Construction of Upgrading and the Uncertainty Caused.- 8. Assessing the Impact of the Huawei Brand on the Information Communication Technology infrastructure of Ghana.- 9. Huawei's Carrier Business in Southeast Asia.- 10. Huawei Goes to India: Can the Dragon and the Elephant Marry?.- 11. Exemplar Partner or Controversial Outsider? Huawei's Strategic Engagement in Oceania.- Part II. Huawei's Crisis Management and Corporate Communication.- 12. Untangling Legitimacy Complexity: Huawei's Engagement with Government and Media.- 13. Red Teaming Strategy: Huawei's Organizational Learning and Resilience.- 14. Framing National Security Concerns in Mobile Telecommunication Infrastructure Debates: A Text Mining Study of Huawei.- 15.Image of Ren Zhengfei: Model Entrepreneur or an Agent of State Power?.- 16. Final Reflections: Connectivity, Innovation, Transformation, and Global Challenges.
Autoren-Porträt
Wenxian Zhang is Professor in the College of Liberal Arts at Rollins College in Winter Park, Florida, USA. Ilan Alon is Professor of Strategy and International Marketing at the University of Agder, Norway, and the Visiting Otto Mønsted Professor for International Business at the Copenhagen Business School, Denmark.
Bibliographische Angaben
- 2021, 1st ed. 2020, XXVI, 391 Seiten, 1 farbige Abbildungen, Maße: 14,8 x 21 cm, Kartoniert (TB), Englisch
- Herausgegeben: Wenxian Zhang, Ilan Alon, Christoph Lattemann
- Verlag: Springer, Berlin
- ISBN-10: 3030475816
- ISBN-13: 9783030475819
Sprache:
Englisch
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