Ideas in Marketing: Finding the New and Polishing the Old

- Customer Satisfaction and Loyalty in the Service Sector
- Sales Process and Performance
- Social Media Branding & Human Brands
- Social Consumption and the Self
- Understanding Pricing & Consumer Behavior
- Customer Behaviour in Retail Settings
- Sustainable Marketing
- Changing Brand Perceptions
- Social Marketing: Corporate and Strategic Perspectives
- Political Marketing Theory: Targeting the Consumer Voter
- Consumer Behavior Trends from a Latin American Perspective
- Ahoy There! Ensuring Successful Relationships
- Green Consumer Behavior
- Doctoral Colloquium Session 4: Strategic Issues
- Market Orientation, Product Innovation, and Performance
- B2B Relationship Capabilities Value and Benefits
- Customer Satisfaction and Customer Service
- Advances in Mobile Marketing and Its Many Tentacles
- Theories of Attitude, Memory, Love
- Technology Application and Analyses in Retailing
- Crowd Marketing for the Marketing Crowd
- Doctoral Colloquium Session I: Research Methods and Measurement
- Targeting the New Consumer
- Social Marketing and Social Communication
- Entrepreneurship: Orientation, Planning, and Performance
- Political Marketing: Lessons from North American Campaigning
- Marketing Communication in Social Media
- Consumption and Health
- Sex, Drugs, and Humor...Themes in Advertising
- Lamb-Hair-McDaniel AMS Outstanding Marketing Teacher Award
- Contemporary Issues in Wine Marketing
- A Potpourri of Brick and Click Issues
- New Insights into Students Learning in Groups
- The Critical Role of Marketing in Supply Chain Management
- Advertising: Theory and Environment
- Links Between Brands
- In Search of Gratification
- Sport Sponsorship
- Country Image and International Segmentation
- Intangible Factors Affecting Brands
- Doctoral Colloquium Session 2: Consumer Behavior Issues
- Channel Structures, Relationships and Contexts
- Factors Affecting Good and Bad Relationships in the Marketplace
- Retail Staff