Impact of Cause Related Marketing
A Study of Customer Behaviour Towards Select FMCG Brands in India
(Sprache: Englisch)
Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional...
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Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society. 'Cause Related Marketing': positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment. explores who cares and why, providing research analysis into corporate and consumer attitudes in India.
Autoren-Porträt von Nagaraja Pandukuri
Pandukuri, NagarajaHe is the author of more than 40 research papers published in various national and international journals with high impact factor and citations. He has attended more than 25 national and international Conferences/Seminars/workshops and presented papers which appeared in the proceedings published with ISBN.
Bibliographische Angaben
- Autor: Nagaraja Pandukuri
- 2020, 256 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202786612
- ISBN-13: 9786202786614
Sprache:
Englisch
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