Integrated Marketing Communication
Creative Strategy from Idea to Implementation, Third Edition
(Sprache: Englisch)
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans,...
Leider schon ausverkauft
versandkostenfrei
Buch (Kartoniert)
65.30 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Integrated Marketing Communication “
Klappentext zu „Integrated Marketing Communication “
Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Bibliographische Angaben
- Autor: Robyn Blakeman
- Third Edition, 368 Seiten, 36 Abbildungen, Maße: 17,8 x 25,4 cm, Kartoniert (TB), Englisch
- Verlag: Rowman & Littlefield
- ISBN-10: 153810105X
- ISBN-13: 9781538101056
- Erscheinungsdatum: 01.02.2018
Sprache:
Englisch
Kommentar zu "Integrated Marketing Communication"
Schreiben Sie einen Kommentar zu "Integrated Marketing Communication".
Kommentar verfassen