Laws of crisis PR
How to communicate successfully
(Sprache: Englisch)
Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many...
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Crisis PR. This is where the decision about the success and even the survival of companies is made, because in our highly developed overflow markets the image is the most important purchase criterion. But it is precisely due to erroneous crisis PR that many incidents first escalate into social scandals - of all things, corporate communication potentiates the immaterial damage and thus the material damage.
Autoren-Porträt von Florian Scharr
Scharr, FlorianDoctorate in communication and media science at the Elite University of Mannheim; currently PR consultant for various European market leaders in the fields of services and technology.
Bibliographische Angaben
- Autor: Florian Scharr
- 2020, 332 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6200486557
- ISBN-13: 9786200486554
Sprache:
Englisch
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