Luxury Consumer Archetypes
And how to service them
(Sprache: Englisch)
The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over...
Leider schon ausverkauft
versandkostenfrei
Buch
30.80 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
Produktdetails
Produktinformationen zu „Luxury Consumer Archetypes “
Klappentext zu „Luxury Consumer Archetypes “
The luxury market is in constant flux and it is therefore of paramount importance to understand the underlying customer motives and trends therein that actually drive this change. For example, newer generations of consumers tend to value experience over ownership, new money is becoming old money, and even old money is shopping online these days. This book aims to offer the reader a single theoretical framework, which integrates leading consumer demand and marketing models from literature, and is designed specifically to serve both as a "how to" manual for marketeers of luxury goods and as a "that's why" manual for consumers thereof. Throughout the book, relevant quotes from literature and industry executives are presented to strengthen the arguments. At the end of the book, the developed framework is applied to the author's own field of biofuels as a case study. You will never look at luxury consumers or producers in the same way after reading this book!
Bibliographische Angaben
- Autor: Michael Boot
- 2017, 96 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 3330069031
- ISBN-13: 9783330069039
Sprache:
Englisch
Kommentar zu "Luxury Consumer Archetypes"
Schreiben Sie einen Kommentar zu "Luxury Consumer Archetypes".
Kommentar verfassen