Make it Happen

Amika George is a 20-year-old student at Cambridge University, who, at the age of 17, started the Free Periods campaign from her bedroom to end period poverty in the UK. After reading about children missing school, as they were unable to afford menstrual products, Amika started an online movement, organised a protest in London, attended by over 2,000 young people, and launched a legal campaign. In 2019, Her campaign successfully persuaded the UK government to provide free menstrual products in all English schools and colleges from January 2020.

She has received global recognition for her campaigning work, including receiving a Goalkeepers Campaign award by Bill & Melinda Gates, in conjunction with the United Nations, and was listed by TIME magazine as one of the 25 most influential teenagers in the world. She continues to campaign to ensure that every child worldwide has access to education, uninhibited by their period, and works to eradicate the taboo around periods.

'Amika is one of my favourite people on earth - she embodies why the world is so excited for Generation Z! Make it Happen is an inclusive, powerful, political, intelligent and brilliant book about how one person can truly make a difference in this world. If you feel remotely fed up with the status quo - you need this book in your life!' Scarlett Curtis

'Campaigning is an incredible force for good - it has the power to improve people's lives. So, if you're a young person who has an idea and wants to change the world - read this book and help make it happen.' Sadiq Khan, Mayor of London

'Inspiring and practical: an indispensable handbook for changing the world.' Caroline Criado Perez

'A personal, powerful, passionate, pragmatic, punchy book from one of Britain's most exciting Gen Z activists. A great guide to moving and shaking with joy, spirit and real world results.' Deborah Frances-White from The Guilty Feminist

'Amika is a credit to her generation and makes me feel so much better about the future. Her tireless campaigning to make period poverty a thing of the past in the UK has helped millions of girls. The social and economic benefits of this will be seen for many years to come. I'm delighted to see that she has put her passion into words.' June Sarpong

'Amika is an inspiration to us all and a personal hero of mine.' Josie Naughton, co-founder of Help Refugees

'An inspirational London teenager.' Evening Standard

'Kickass founder of the #FreePeriods campaign and absolute kween' Glamour

'Schoolgirl by day, activist by night: we crown Amika George our next Girl on a Mission.' Vogue

'George is single-handedly fighting for teenage girls to be given the right to free sanitary products.Instead of simply firing off an angry Tweet, [Amika] decided to do something about period poverty. Like, actually do something about it.' Elle