Managing Business Interfaces
(Sprache: Englisch)
Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the...
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Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing.
This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field.
Hardcover version published in December 2003.
Inhaltsverzeichnis zu „Managing Business Interfaces “
- Investment in Facility Flexibility for Early Market Entry under Competitive Uncertainty- Demand Modeling in Product Line Trimming: Substitutability and Variability
- Coordinated Pricing and Production/Procurement Decision: A Review
- Contractual Relationships and Coordination in Distribution Channels
- Quantity Discounts for Supply Chain Coordination
- Pricing Internet Service
- Usage Volume and Value Segmentation in Business Information Services
- Collaboration in E-Business: Technology and Strategy
- Levers for Improving the NPD Time and Financial Performance
- Platform Products: Theory and Evidence from International Practice Linking Manufacturing, Marketing, and Product Design
- The Marketing/Manufacturing Interface: Strategic Issues.
Bibliographische Angaben
- 2005, 332 Seiten, Maße: 16,1 x 23,5 cm, Kartoniert (TB), Englisch
- Herausgegeben:Chakravarty, Amiya K.; Eliashberg, Jehoshua
- Herausgegeben: Amiya K. Chakravarty, Jehoshua Eliashberg
- Verlag: Springer
- ISBN-10: 038724378X
- ISBN-13: 9780387243788
Sprache:
Englisch
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