Market Research with Panels
Types, Surveys, Analysis, and Applications
(Sprache: Englisch)
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being...
Voraussichtlich lieferbar in 3 Tag(en)
versandkostenfrei
Buch (Kartoniert)
54.99 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Market Research with Panels “
Klappentext zu „Market Research with Panels “
One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.
Inhaltsverzeichnis zu „Market Research with Panels “
1. Introduction.- 2. The Elements of a Panel.- 3. The Production Process.- 4. The Market for Panel Research.- 5. Institutional Panels.- 6. Panels for Media Markets.- 7. Special Panels.- 8. Product and Period Description.- 9. Shops and Household Characteristics.- 10. Facts of the Retail Panel.- 11. Facts of the Consumer Panel.- 12. Special Analyses Retail Panel.- 13. Market Analyses Framework.- 14. Application Examples Communication Analysis.- 15. Special Analyses Consumer Panel.- 16. Category Management.- 17. Outlook.Autoren-Porträt von Martin Günther, Ulrich Vossebein, Raimund Wildner
Martin Günther is head of the analytical tools of the consumer panels at GfKProf. Dr. Ulrich Vossebein teaches marketing at the Technical University of Central Hesse (Germany).
Prof. Dr. Raimund Wildner is vice president of the Nuremberg Institute for Market Decisions and honorary professor at the University of Erlangen-Nuremberg (Germany).
Bibliographische Angaben
- Autoren: Martin Günther , Ulrich Vossebein , Raimund Wildner
- 2023, 1st ed. 2022, XI, 242 Seiten, Maße: 15,5 x 23,5 cm, Kartoniert (TB), Englisch
- Verlag: Springer, Berlin
- ISBN-10: 365837652X
- ISBN-13: 9783658376529
Sprache:
Englisch
Kommentar zu "Market Research with Panels"
Schreiben Sie einen Kommentar zu "Market Research with Panels".
Kommentar verfassen