Marketing Transformation: Marketing Practice in an Ever Changing World

Patronage Transference in the UK Grocery Sector.- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation.- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract.- Chapter 20: An Abstract: Rethinking Sponsorship Recognition.- Chapter 21: African Immigrant Consumers' Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract.- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract.- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract.- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract.- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract.- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making.- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract.- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract.- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract.- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract.- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract.- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract.- Chapter 33: The Effect of E-WOM Receivers' Envy on Their Behavior through Social Networking Site: An Abstract.- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract.- Chapter 35: Analysis of Impulsiveness inM-Commerce - A Study of 'On-The-Go Shoppers' Behavior: An Abstract.- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract.- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract.- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract.- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives.- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract.- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract.- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk.- Chapter 43: Muslim Consumers' Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process.- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract.- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract.- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents' Perceptions of Environmental Impacts and Event Support: An Abstract.- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract.- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract.- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract.- Chapter 50: Non-Profit Brand Fragility - Perspectives on Challenges: An Abstract.- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract.- Chapter 52: Coopetition Among Nonprofit Organizations - Strategic and Synergistic Implications of Competition and Cooperation: An Abstract.- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract.- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract.- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract.- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises.- Chapter 57: Driving a Firm's Agility and Success of Product Innovation through Organizational Behavior: An Abstract.- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business.- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract.- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers inMarketing: An Abstract.- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract.- Chapter 62: The Transformation of Global Brands: An abstract.- Chapter 63: An Exploration of Brand Experience Development and Management.- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT).- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract.- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract.- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent's Emotions Affect Customer Switch Back?: An Abstract.- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract.- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract.- Chapter 70: Taste Perception and Creativity: An Abstract.- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract.- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract.- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests .- Chapter 75: The Influence of Well-Being on Consumers' Future Discounting Practices in the South African White Goods Industry: An Abstract.- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors.- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers' Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures:An Abstract.- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee's Service Delivery Behaviour In Health Care Sector: An Abstract.- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract.- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract.- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract.- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value.- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract.- Chapter 85: A Process Evaluation of an Environmental Intervention - The Case of a Heritage Tourism Organization: An Abstract.- Chapter 86: An Abstract: Investigating the Effectiveness of Fear Appeals to Prompt Help-Seeking in At-Risk Gamblers: The Moderating Role of Problem Gambling Status.- Chapter 87: TowardUnderstanding the Dark Side Effects of Process Control in Franchising: An Abstract.- Chapter 88: Action Alignment and Social Alignment Domains in Business Relationships: An Abstract.- Chapter 89: Toward an Institutional Perspective of Attribution, Legitimacy Judgment and Trust Erosion during an Industry-Wide Crisis: An Abstract.- Chapter 90: Prejudice and Racial Discrimination in Retail Settings: Perceptions and Reactions of Consumers in an Emerging Market.- Chapter 91: Shopper Behavior and Emotions: Using GPS Data in a Shopping Mall: An Abstract.- Chapter 92: Untangling the Complexity of the Valence of Actor Engagement: Conceptual Foundations, Propositions and Research Directions: An Abstract.- Chapter 93: An Abstract of Empowering Poetry about Sustainability: The Rap Video Review.- Chapter 94: Flipping the Marketing Research Classroom: Teaching with Team-Based Learning: An Abstract.- Chapter 95: Measuring Efficiency of Not-For-Profit Marketing, Development and Operations Resource Usage in the Performing Arts Sector: An Abstract.- Chapter 96: Do Charities Benefit from a Top dog or Underdog Positioning Strategy?: An Abstract.- Chapter 97: When Social Recognition Inhibits Prosocial Behaviors: The Case of Charitable Giving: An Abstract.- Chapter 98: Socially Sustainable Supply Chain Management across Developing Economies: An Abstract.