Media Communication
An Introduction to Theory and Process
(Sprache: Englisch)
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such...
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Produktinformationen zu „Media Communication “
This new edition of a popular book provides an overview of mass media in society today. With illuminating examples and enhanced international coverage, Watson covers the core areas for media and communication degrees, as well as discussing hot topics such as the possibilities brought about by digital technology for citizen involvement in the media.
Klappentext zu „Media Communication “
An updated edition of a widely successful book, this authoritative text explores the role and function of media in a thoroughly contemporary context
Inhaltsverzeichnis zu „Media Communication “
Introduction: Studying Media1. The Media World: A View of the Terrain
2. Media in Context
3. Language in Pursuit of Meaning
4. Media Purpose, Media Performance
5. The Audience for Media: Substance and Shadow
6. Narrative: the Media as Storytellers
7. The News: Gates, Agendas and Values
8. The Practice of Media: Pressures and Constraints
9. The Global Arena: Issues of Dominance and Control
10. Research as Exploration and Development
11. Ever-Trending: Power Play, Illusion, Surveillance
Concluding Remarks
Autoren-Porträt von James Watson
James Watson was formerly Senior Lecturer in Media and Course Director of the BA in Media and Communication at the University of Greenwich and West Kent College, UK. As well has having over 30 years of teaching and journalism experience, he was also a highly-regarded author of children's novels and plays. He co-authored the Dictionary of Media and Communication Studies (2015), now in its ninth edition.
Bibliographische Angaben
- Autor: James Watson
- 2016, 4. Aufl., 344 Seiten, Maße: 15,4 x 23,1 cm, Kartoniert (TB), Englisch
- Verlag: Macmillan Education
- ISBN-10: 113742821X
- ISBN-13: 9781137428219
- Erscheinungsdatum: 19.01.2016
Sprache:
Englisch
Pressezitat
Praise for the second edition:'This is an excellent book which bridges the communications and media divide. I will recommend it as background reading and for our library.' - Dr John Myles, University of East London, UK
'A useful and comprehensive overview and introduction to the structures and operations of the media. A good basis for first year undergraduate study.' - Dr Peter Goddard, University of Liverpool, UK
'Covers a fascinating range of material in a clear and accessible manner.' - Dr Eric Shaw, University of Stirling, UK
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