Myths of Branding
Dispel the Misconceptions and Become a Brand Expert
(Sprache: Englisch)
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
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Produktinformationen zu „Myths of Branding “
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
Klappentext zu „Myths of Branding “
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.
Inhaltsverzeichnis zu „Myths of Branding “
Chapter - 01: Myth 1 - Brands are just a way of charging you more for the same product; Chapter - 02: Myth 2 - Once lost, brand trust can never be rebuilt; Chapter - 03: Myth 3 - A good brand can prop up a bad business; Chapter - 04: Myth 4 - Technology is diminishing the power of brands; Chapter - 05: Myth 5 - Branding is just about identity; Chapter - 06: Myth 6 - Brands don't have any real economic value; Chapter - 07: Myth 7 - There is no such thing as brand loyalty; Chapter - 08: Myth 8 - The customer is always right; Chapter - 09: Myth 9 - It takes large resources and years of effort to build a global brand; Chapter - 10: Myth 10 - A brand is 'owned' by the marketing department; Chapter - 11: Myth 11 - Brand purpose is about effective corporate social responsibility; Chapter - 12: Myth 12 - Customers are seeking a conversation with your brand; Chapter - 13: Myth 13 - There are no real tools to help you manage your brand; Chapter - 14: Myth 14 - In certain businesses, brands really don't matter; Chapter - 15: Myth 15 - Branding has nothing to do with the customer experience; Chapter - 16: Myth 16 - Branding is all about the product
Autoren-Porträt von Simon Bailey, Andy Milligan
Simon Bailey, Andy Milligan
Bibliographische Angaben
- Autoren: Simon Bailey , Andy Milligan
- 2022, 2. Auflage, 264 Seiten, Maße: 12,9 x 19,6 cm, Kartoniert (TB), Englisch
- Verlag: Kogan Page
- ISBN-10: 1398608157
- ISBN-13: 9781398608153
- Erscheinungsdatum: 23.01.2023
Sprache:
Englisch
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