Nostalgia Marketing
A new meaning of experiences from the past
(Sprache: Englisch)
"Nostalgia Marketing - a new meaning of experiences from the past" is a book, which provides a valuable contribution to marketing and communication professionals, providing them with information on nostalgia marketing methods, as new trends that have been...
Leider schon ausverkauft
versandkostenfrei
Buch
71.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenlose Rücksendung
- Ratenzahlung möglich
Produktdetails
Produktinformationen zu „Nostalgia Marketing “
Klappentext zu „Nostalgia Marketing “
"Nostalgia Marketing - a new meaning of experiences from the past" is a book, which provides a valuable contribution to marketing and communication professionals, providing them with information on nostalgia marketing methods, as new trends that have been used lately in the digital gaming and streaming industry. These methods reshape traditional marketing approaches, communicate with consumers on a subconscious level and change their perceptions, attitudes towards brands, and ultimately their purchasing decisions.This book provides a theoretical and empirical support to marketers and companies to develop and implement nostalgia marketing strategies. The study offers interesting insights with regards to how consumers assign meaning and value to nostalgic brands and the effect of nostalgic feelings on the purchase.
Autoren-Porträt von Radoslav Baltezarevic, Piotr Kwiatek
Baltezarevic, RadoslavRadoslav Baltezarevic is an Associate Professor in Marketing, Communication, and Media at Cyprus International Institute of Management, Nicosia, Cyprus. Piotr Kwiatek is the Head of Marketing Department at American University of the Middle East, Kuwait.
Bibliographische Angaben
- Autoren: Radoslav Baltezarevic , Piotr Kwiatek
- 168 Seiten, Maße: 22 cm, Kartoniert (TB), Englisch
- Verlag: LAP Lambert Academic Publishing
- ISBN-10: 6202921773
- ISBN-13: 9786202921770
Sprache:
Englisch
Kommentar zu "Nostalgia Marketing"
Schreiben Sie einen Kommentar zu "Nostalgia Marketing".
Kommentar verfassen