Pinterest for Business

1 Welcome to Pinterest 1 What Is Pinterest? 3 Why Pinterest? 4 The Pinterest Home Page 6 Navigation. 6 Search 6 Center Menus 6 Pins 7 A Pinterest Timeline 7 Pinterest Lingo 9 What Is a Pin? 10 Liking a Pin and Repinning a Pin 11 Followers 12 Setting Up Your Pinterest Account 13 Pinterest Timeline App 15 Installing the Pinner 16 What Is the Pinner? 16 How to Edit a Pin 18 How to Pin Facebook Photos from Facebook 18 Navigating the Pins 20 The Importance of Fresh Pins 21 All That Makes a Pin a Pin 21 Describing Your Pin 22 Twitter Compatibility with Pinterest 23 Tracking Your Pins 24 Pinterest Categories 24 What Are Boards? 25 Exploring Boards Using Search Bar 26 Demographics of Pinterest 27 2 Integrating Pinterest in Your Businesses 29 Creating a Business Page on Pinterest 30 Branding Your Pinterest Account 30 What Names Should I Group My Boards with and Why? 31 Understanding Your Product and Demographics 33 What Should I Post for My Brand and Why? 35 Informative Infographics 38 Pinning Versus Repinning for Your Brand Boards 39 How Do I Place a Pinterest Button on My Website? 40 Tracing Your Pinterest Traffic 42 3 Pinpointing Your Target: Captivating Your Audience 45 The Image Theory 47 Images' Effects on Purchasing 48 The Psychology of Images 49 Why Do I Need Great Images? 52 4 Pinpointing Your Industry 57 Understanding Your Brand 59 If Your Company Were a Car, What Would It Be? 59 If Your Company Were a Celebrity, Who Would It Be? 59 If Your Company Were an Animal, What Would It Be? 60 Marketing Your Brand 61 Defining Your Purpose 62 Defining Your Customer 64 Who Is Pinning What? 65 B2C Model 66 From the Field 67 B2B Model 72 Nonprofit Organizations 76 Where Do You Fall in Line? 78 Business Sectors 78 5 Winning by Pinning 81 Putting It to Practice 101 Eric Himel 101 Simple Truths 102 Better Whey of Life 103 Olympia Fields Dental Associates 104 SocialTechPop 104 6 Still Winning by Pinning 107 7 Relentless Reach: The Power Behind Your Pins 127 Perfecting Your Pins 128

Jess Loren is a consultant, strategist, speaker, and eternal "lemonade stand" purveyor (aka, entrepreneur) in the world of social media and digital marketing. She is the cofounder and managing partner of Kambio Group, a digital marketing agency that concentrates on social media management and event-based campaigns. Loren has contributed across the industry and across the spectrum, working with everyone from Fortune 500 companies to a company that hosts the "largest bar crawl in America." Edward Swiderski is a marketing and technology leader with more than 12 years of experience increasing revenue and lowering costs for clients. He is a cofounder and managing partner of Kambio Group. Swiderski focuses on strategy and implementation to help customers embrace digital and social marketing and eliminate traditionally fixed technology costs. Outside of his professional career, he has also costarred on ABC's Bachelor Pad, and ABC's The Bachelorette, where he was selected as the final contestant.