Product Innovation in the Global Fashion Industry
(Sprache: Englisch)
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and...
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As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels-materials, style and product development-and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. Inhaltsverzeichnis zu „Product Innovation in the Global Fashion Industry “
1. Product Innovation: Core to Continued Success2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
3. The Geox: The Shoe that Breathes
4. Nike: An Innovation Journey
5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy
Autoren-Porträt
Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA. Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.
Bibliographische Angaben
- 2017, 1st ed. 2018., 145 Seiten, mit farbigen Abbildungen, Maße: 15,3 x 21,6 cm, Gebunden, Englisch
- Herausgegeben von Jin, Byoungho; Cedrola, Elena
- Herausgegeben: Elena Cedrola, Byoungho Jin
- Verlag: Springer Palgrave Macmillan
- ISBN-10: 1137523484
- ISBN-13: 9781137523488
- Erscheinungsdatum: 28.11.2017
Sprache:
Englisch
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